The atmosphere is adolescent as we meet Seed in our old high school, Fredrika Bremer. They are web designers with an original name as well as manners. Later during the interview Henrik says they don't work the pages forth, they joke them forth. It has to be fun to work, that's why they do it. As they reveal themselves, they make they are serious in creating web pages they just aren't serious when creating them. And on our way out to a nearby park, and back to the computer room, mirash and I get the complete Beavis and Butthead film summorized, a dozen of jokes in English and Swedish and a couple more films I didn't catch. They seem to enjoy what they do genuinly, with wit to come with it.
    The young web firm consists of Martin Gustafsson, Henrik Öqvist, Anders Hammervald and Kristian Grundström. Everyone except Anders are still high school students but they're serious about this; this is what they want to do. Seed was formed about a year ago, but all of its founders used to work with the web before Seed as well. Martin and Henrik, and Anders and Kristian used to work in separate groups when they decided for a fusion, which resulted in Seed. It's better this way, they now have more customers and everyone still gets their rightful share of the money pie.
    So far most of their customers has found them through parents and aquaintances. Still only one of their clients has hired them on recomendation of another satisfied customer, but they're expecting to get more jobs in a near future. They've resently sent out many mails to companies with web pages worth fixing, and they expect to get response.
    Instead of aiming at getting the few big fishes in the fish pond, Seed aims at getting many of the small. That way they don't compete with the big web designers. In fact they can't be compared. Seed wants to be available for smaller companies — companies which can't afford what the price larger web aganecy would charge for buliding a web site. "We're trying to be an option for smaller companies," Henrik says.

So far Seed merely creates the web sites, build up the structure and a new design. They don't maintaine them, they're just planting the seed. Then it's up to the clients to keep their pages up to date.
    The name Seed actually has a quasi-purpose on just this, though they went through a whole bunch of porno-rebellic names before choosing Seed. It has what Martin and Kristan first wished for the name to enhold, and still owns another meaning to it. Sperm has only got one interpretion: sperm. This way they don't scare their customers away, it's rather innocent, though I get the feeling some of them aren't meaning the growing kind of seed when pronouncing their name.
    The reason why they don't update the pages they build is simply they don't like updating web pages. They like to build them, comming with new ideas, and that's just what they're doing. "I just like creating the pages," Henrik says, "then it's up to the client to maintain them and update them." He's the one working with Java within the group, though actually Martin also knows Java, and mostly everyone is doing everything, as they express it themsleves. They don't have any special work assignments.
    All of them know Java Script, but they don't have much use of that. "Mostly the onMouseOver-tag," Martin says, "besides that we don't have much use of the Java-script, when creating web pages." The others agree and Henrik adds you're almost expected to find the onMouseOver-tag on a well done web page. "If not you're surprised."

As we ask for advice on how to attract visitors to your home page the immidiate advice is porno pictures. They're not joking right now — porno gives that counter a spin. Spamming is also good — if you do it right it works. A story about a client who wished to have genitals as keywords, comes up, and told in laughter mixed with serious re-telling. "But we never put them up," Martin says. It wasn't a porno site they were designing.
    Finally the guys agreed to that if you like to have visitors to you site, visitors who also stay there, and return at latter occasions, you should update the pages frequently. "And it should be clean," Kristian says. "You can't have Java balling around all over the screen. That's not nice towards people with a 486, Win95 and 8 MB RAM," Martin implies.
    Surprisingly enough it's only Kristian who has a personal homepage of the four guys. In fact he has several of them; seven or eight. Martin has an idea-box, of half-finished personal homepages, which is reaching the memory size of 15MB. "I can't ever come up with anything to write about myself," he says, "I never finish the pages."
    Anders has a page about graphic cards and computer hardware, also things which attracts many users in the nerdy computer frontier.
    The most difficult in creating web pages is to balance the design towards the target. Seed also feels they're being counteracted by their school, rather than encouraged. A teacher once accused them for using the computers in a commerscial purpose, which is striclty forbidden, and another suggested they should earn money for the school by their free time business.
    A web site takes about 60 hours to create, they don't sit all at once — it wouldn't work, but they work all together even though not all steps on the road. Mirash and I are surprised it doens't take more time than that, but it's the content which takes time to produce, and that's up to the client to produce. Still 60 hours of your free time must be to much to give away the profit of to your school.
    A web site costs about 6'000 - 8'000 Swedish kronor, and they're planning to keep it that way. They're not charging for the actual hours they work on each site, then they'd probably end up with much greater sums for some of their pages. "In fact, we are the best combiners of price and quality in the country," Henrik says.

When the discussion changes to hacking we ask Seed if they've considered hacking their own web page in order to get attention, which in fact has been done in Sweden, but they're sceptic about that kind of attention. "We're probably to small to even think about hacking our own homepage in order to get noticed," Anders says. And Martin gives us a metaphor with beer, showing why they wouldn't get any attention, while others might get attention by a hacked web site. In fact they don't even think a hacker would bother to try hacking their web page. "But if it would happen our first step would be to change Internet Service Provider," Martin gins. On the other hand if a site of well known client would be hacked they might gain attention through that.